Thank Ian for such a considered response. I’m struck — and a little depressed by — your comment about Big Consulting going in again amid ‘corporate convulsions’ (love that!).

It relates to my point about the weight loss industry booming at the same time as the change industry — yet we’ve never been fatter or slower. You correctly highlight the cyclical nature of these rescue attempts — as predictable as January diets.

Just as permanent lifestyle change is a flexible, ongoing process that involves body, mind and spirit — so changing an organisation is a journey without end and not a fixed point ‘transformation’.

I’m told Amazon have never had a change programme.

Go figure!

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Innovation Coach and Co-Founder of @BromfordLab. Follow for social innovation and customer experience.

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