Thanks Guus — and you’re right there’s an inherent tension and almost a contradiction.

Digital transformation is not about the illusion of radical change (better, faster services , less rubbish than they used to be) but rather a fundamental rethink of why you exist — and a reshaping of the ways you deliver upon it.

And as you say — technology should be an enabler of this change

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Innovation Coach and Co-Founder of @BromfordLab. Follow for social innovation and customer experience.

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