You’re right and they are thinking big, and long-term — spending $17billion into R+D (or “technology and content”) over 12 months.

I don’t think it’s all about money though. As you say they are relentlessly thinking about how to improve their core proposition — getting stuff into your hands.

Compare that to say your average housing association or GP service , where the core proposition hasn’t really shifted in decades.

It’s some ambition they’ve got.

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Innovation Coach and Co-Founder of @BromfordLab. Follow for social innovation and customer experience.

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